Rolls-Royce Cullinan Keys to a New Generation of Luxury SUVs
Rolls-Royce is a name synonymous with luxury cars that are suited to those who are wealthy enough to travel the world and cruise off into the sunset in comfort. Cullinan is the company's first SUV, and its goal is to lure the wealthy from their Range Rovers and Bentaygas.
Its new architecture and technologies offer iconic design, unbeatable space and usability, as well as peerless on-road and off-road capability.
Effortless Everywhere
The Rolls-Royce Cullinan was designed for people who view travel as an art form, an art and a way to live. This means it needs to be just as effortless off-road as on a paved highway. The brand's new SUV, billed as the "first all-terrain Rolls-Royce," makes that possibility a reality. Its unique features reflect a heritage that is rooted in perfection and mastery.
Cullinan ignores imperfections and bumps. The soft suspension makes the road feel like a silky carpet.
We drove the Cullinan on gravel, mud and on roads with potholes and other imperfections. The car's all-wheel drive system and big tires made it possible to tackle difficult terrain with ease. It also has an low-riding suspension that lifts the body above ground to allow it to glide over the rocks and other obstacles without harming the bottom.
The Cullinan is equipped with a wide range of cutting-edge technologies that make the owner's journeys easier. The SUV comes with forward-collision warnings that include automatic emergency brakes, night vision and vision assist and a surround-view camera system that comes in handy when parking or driving in tight spaces due to the Cullinan's size, adaptive cruise control, and lane-departure alerts. It also comes with a WiFi hotspot, navigation and a head-up display that is a class-leader in the industry.
The Cullinan also boasts the kind of rock-solid build quality that a wealthy person would expect. Every knob, switch, and touchpoint feels as though it's made to last for 1,000 years, at which point it may require a bit of spit to continue functioning. Its interior is decorated with leather, wood and chrome. The Spirit of Ecstasy sits high above the dashboard, looking down at the passengers and driver.
The Cullinan's cabin is filled with cutting-edge technology, it's missing certain gizmos younger drivers may want. It's not equipped with the kind of driver aids that allow lane-keeping and semi-autonomous highway driving, or the kind of connected gizmos that are becoming standard in more cars.
Clasp
Cullinan is unbeatable off-road capability by pressing one button, which is known as Everywhere by Rolls Royce engineers. This lets the driver adjust the auto-leveling air suspension to take on every bump and rut along the way while the drive and prop shafts ensure all 850Nm of torque is sent to the front and rear wheels at the exact time.
Cullinan is the first model from Rolls-Royce with a tailgate. The rear doors opening in a manner similar as pickup trucks. The design gives an SUV a a three-box appearance. It also opens up a cargo area that offers 21 cubic feet of space with the rear seats up with the floor being lower than the bottom of the seatbacks in order to keep things from sliding around.
The main cabin of the Rolls-Royce Cullinan is more practical than any Rolls-Royce production car prior to. The rear passengers, for instance, sit higher than the front passengers and can have a better view of the world beyond their car. It's a layout that can be altered to suit different needs, with the standard rear bench offering an 80/20/40 split, as well as folding seatbacks that can be folded for more flexibility.
To enhance the utilitarian design the rear-view mirrors have been reshaped and toned down in appearance, and the Rolls-Royce badge is placed on a smaller plinth separate from the number plate housing with only a tiny strip of gold for decoration. The rear lights are an identical utilitarian design, with two small upright units which house the lights as well as one strip of jewelry in their central.
Beyond the obvious benefits of a more efficient layout, Cullinan is the most family-friendly Rolls-Royce model to date. Its rear bench can be set up to accommodate three passengers, while the standard panoramic roof means that there's plenty of room to stretch out. The Immersive Seating configuration lets drivers enjoy their surroundings in comfort, wrapped in the finest leather. A whisky decanter and Champagne cooler can be put in the central console to enhance the feeling of luxury.
The Rear Passenger compartment
The Cullinan is an exclusive Rolls-Royce like no other before, is like and different. more info and lavish and opens the brand up to an entirely new set of potential customers who'll happily drive it into places where other luxury SUVs may avoid. Jackson Hole in Wyoming, where the SUV is built could be one of them.
The vertical lines that run along the front doors and down the raised bonnet edge, into the metal skid plates, convey a strong, purposeful sense of purpose. This SUV is prepared to conquer the entire world. The large wheels and slender silhouette of the roofline create an imposing stance, which conveys a strong character.
Rolls-Royce engineers have created an exclusive architecture that combines an elegant interior with unbeatable off-road capabilities, and uncompromising comfort. They have created a vehicle which is both practical as well as iconic.
The huge glazed area of the market's top panoramic glass roof allows rear passengers to enjoy a spectacular view of their surroundings. If they want to pinpoint their current location in the world it is easy to zoom in on themselves on the rear touchscreen map.
A major feature is that both of the back seat backs in the rear can fold down, allowing for a generous cargo space. One touch sees them effortlessly drop down without compromising the seat cushion. They can also be split into a 2/3 or 1/3 configuration, increasing the car's utility even more.
Once on their destination the passengers can take a step into and out of their Rolls-Royce in complete comfort with legs shielded from dirt thanks to a layout that sees both the front and rear coach doors tucked low under the sill. This not only allows passengers to get aboard without getting their trousers dirty however it will also ensure that whatever they're carrying - for instance, a Mark Rothko canvas, for example - will be well secured.
After entering, the passengers can toast their accomplishments by drinking a whisky out of the bottle holder hidden behind the seats in front. And when they're ready for an afternoon nap and want to relax, they can sit in the heated and massaged rear seats, and relax with the help of the optional neck- or shoulder-, as well as leg-rests.
The Glass Partition
With a base price of $325,000 the Cullinan is the most expensive vehicle to come out of the Rolls-Royce Goodwood factory in its 114-year history. It's not just that it comes with all-wheel drive, a button that reads "Off Road," or usable ride height (Rolls-Royce has long-standing overland traditions that go back to T.E. Lawrence's 1914 armored vehicle). It's not, as this SUV was designed to be an ideal vehicle for families that was meant to be driven and not left with an individual chauffeur.
This makes it the first SUV to offer a rear passenger compartment that can accommodate three people in comfort and still leave room for luggage and gear. It offers a variety of immersive seating options such as rear-seat massaging seats. The center console is also equipped with champagne coolers and two Rolls-Royce Champagne flutes or a whisky decanter.
The Spirit of Ecstasy is what is what sets this Rolls-Royce apart from Bentaygas and Range Rovers that have been trying to attract the attention of wealthy customers in recent years. The hood ornament rises up and falls with the Cullinan, letting everyone know that this is no ordinary SUV.
I'm also impressed with the restraint Rolls-Royce has shown in its cabin. While some manufacturers are saturating their cabins with technology Cullinan's central stack has a simple and clean display that is similar to traditional gauges.
One of the most significant changes from past Rolls-Royce models is the use of leather that is box-grain. This kind of leather is created by pressing a framework made of metal into the hide and then by lacquering. The result is an inky black finish that's more durable than smooth leather used in other luxury vehicles.
The Cullinan is a stunning car that blends all the characteristics that make SUVs so popular. There are some disadvantages. It's absurd to spend this much money on an SUV even if it is as well-equipped as this one. If you're looking to purchase a Cullinan it's likely that you'll have to sell a few pieces of art or skip your summer in Nice.